OLD CROTON AQUEDUCT TRAIL
Interpretive Signage System
Completed in 1842, the Old Croton Aqueduct was one of America’s great engineering achievements. A gravity-fed tube carried water 41 miles from the Croton Dam in Westchester to a Distributing Reservoir at 42nd Street and Fifth Avenue in Manhattan.
City of New York Parks & Recreation commissioned an interpretive signage system for the 15-mile portion of the Old Croton Aqueduct Trail, which runs through New York City. Laurel Marx is the graphic designer in collaboration with landscape architect Nancy Owens Studio, architect Kevin Bone, and FTL Design Engineering Studio. The 3-sided sign structures are 18” wide x 7.5’ tall, and are sited at significant locations in the Bronx and Manhattan.
Design currently under review.
COLLECT POND PARK
Interpretive Signage System
City of New York Parks & Recreation commissioned an Interpretive signage program for the reconstruction of Collect Pond Park, at the Civic Center in Manhattan.
Laurel Marx designed the historical signage program in collaboration with landscape architect Nancy Owens Studio and historian Gerard Koeppel. Signs reflect the significant history of the Collect Pond, from the 1600s to the present day.
RONNETTE RILEY ARCHITECT PORTFOLIO
Design of Marketing Materials
Ronnette Riley Architect is located in the Empire State Building and houses an enormous collection of ephemera. We utilized old postcards and images to develop an engaging way to showcase her portfolio.
JEROME WETLAND WALK
Interpretive Signage System
City of New York Parks & Recreation commissioned an interpretive signage system to describe the Wetlands in Van Cortlandt Park, Bronx, New York.
Signs highlight the characteristics and importance of wetlands, and identify the flora and fauna of the area. Panel backgrounds utilize photos of the actual site. Laurel Marx designed these signs in collaboration with landscape architect Nancy Owens Studio.
FORT TOTTEN MASTER PLAN
Master Plan Book Design
The City of New York Parks & Recreation commissioned landscape architect Nancy Owens Studio to construct a new waterfront park within the Fort Totten landmark district. Laurel Marx designed the Master Plan for this project.
CLIMATE CHANGE RISKS NYC?
Presentation Design
Digital presentation for Climate Change Week at Mercy Corps’ Action Center to End World Hunger, NYC. Maps, aerial photographs and text were projected on 5 screens, Illustrating potential impacts of storm surges and sea level rise in NYC. The goal was to raise awareness about climate change in an informative and visually compelling presentation from data that is typically expressed with numbers and graphs.
In collaboration with landscape architect Nancy Owens Studio, the project received a 2010 award from the NY Chapter of the American Society of Landscape Architects, in the category of Planning, Analysis, Research, Communications.
SALUD
Design of Promotional Materials
Promotional materials including DVD, poster, flyer, and stationary system for an independent film documenting the health care system in Cuba.
HORNS TO HAVANA
Design of Marketing Materials
When Wynton Marsalis visited Havana in 2010 with members of the Jazz at Lincoln Center Orchestra, the experience inspired the formation of Horns to Havana, a project designed to facilitate cultural exchange with the music students of Cuba.
In 2011 Horns to Havana delivered 4 entire orchestras of instruments to 4 of Havana’s premier music conservatories, as well as providing a team of instrument repair technicians. Laurel Marx designed the marketing materials for this project.
HARRY BELAFONTE CONCERT
Promotional Materials
Promotional materials for a concert at Lincoln Center to benefit the Center for Cuban Studies, hosted by Danny Glover.
ITZHAK PERLMAN CONCERT
Poster and Flyer Design
Poster and flyer design for a performance in Lincoln Center by Itzhak Perlman. Because of his international recognition, we decided to use a photograph in which Perlman’s face is hidden as a humorous tribute to his fame.
MEDITERRANEAN CONFERENCE
Poster Design
Poster for academic conference held at Es Baluard Museum of Modern and Contemporary Art, Palma de Mallorca, Spain.
MANUEL MENDIVE CALENDER
Calendar Design
Wall calendar design utilizing original artwork by Manuel Mendive for the Center for Cuban Studies.
HAVANA NIGHTS
Invitation Package
Design of fundraising materials for the Center for Cuban Studies highlighting the photographs of Cuban photographer Marucha.
RITE OF SPRING
Design of Marketing Materials
Invitation as part of a promotional package for Concert Artists Guild, a non-profit organization dedicated to promoting young, undiscovered artists.
SHOOTING A REVOLUTION
Catalog + Poster Design
Promotional material for an exhibit documenting post-Revolutionary Cuba, by photographer Lee Lockwood. Exhibit was held at the Center for Cuban Studies, a non-profit educational institution dedicated to providing information about contemporary Cuba.
RAVI SHANKAR CONCERT
Poster + Flyer Design
Poster and flyer design for a Carnegie Hall performance by Ravi Shankar.
THE BLUE PLANET / HOMAGE TO MOTHER EARTH
Design of Publicity Materials
The Blue Planet festival, a music and dance collaborative project held in Amsterdam, was conceived by composer Marion Von Tilzer and produced by the MuziCan Foundation.
The concept was inspired by Earth
s view from space, where the borders between countries disappear. Laurel Marx Design used a photo from NASA to illustrate commonalities between nations.
UNICEF EXHIBIT
Panel Design
Panels for worldwide exhibit
sponsored by the Royal Norwegian
Children's Museum; 36" x 60".
CONTACT
LAUREL MARX DESIGN
11 Broadway
Suite 700
New York, NY 10004
T 212 255 0597
F 212 366 1859
email:
lmarx@mindspring.com
FIRM PROFILE
Laurel Marx Design is a studio that seeks creative solutions through working collaboratively on projects.
It’s signature lies in combining images and text to create vibrant work with a clean and direct sensibility. Laurel Marx Design approaches each project with meticulous attention to detail. The guiding philosophy is that design be engaging, focused, and tell the story.
The studio is a NYC and NYS Woman-Owned Business Enterprise. In addition to environmental and graphic design, it provides concept development; project management; art and photo research; and hands-on supervision through final production phases.
Client base includes public institutions, not-for-profit organizations, large and small firms, and individuals.
PARTIAL CLIENT LIST
City of New York Parks & Recreation (in collaboration with Nancy Owens Studio)
American Museum of Natural History
Teachers College/Columbia University
UNICEF
Scholastic Inc., Eductional Publishing, K-12, English and Spanish Divisions
Mississippi Educational Television
McGraw-Hill, Eductional Division
Lincoln Center, poster and banner design
Seattle University School of Law
Museu de S´oller, Casal de Cultura, Mallorca, Spain
Es Baluard Museu d’Art Modern i Contemporani de Palma, Mallorca, Spain
UN Department of Disarmament Affairs