OLD CROTON AQUEDUCT TRAIL
Interpretive Signage System
Completed in 1842, the Croton Aqueduct carried water 41 miles from the Croton Dam into Manhattan.
The City of New York Parks & Recreation has commissioned an interpretive signage system extending 15 miles through Manhattan and the Bronx. Utilizing text and historic images to convey the story of the Aqueduct, we have designed 3-sided structures in collaboration with landscape architect Nancy Owens Studio, architect and historian Kevin Bone, and FTL Design Engineering Studio. Standing 18” wide x 7.5’ tall, these structures are sited at key locations throughout the City.
Design currently under review.
RONNETTE RILEY ARCHITECT PORTFOLIO
Design of Marketing Materials
Ronnette Riley Architect is located in the Empire State Building and houses an enormous collection of ephemera. We utilized old postcards and images to develop an engaging way to showcase her portfolio.
THE BLUE PLANET / HOMAGE
TO MOTHER EARTH
Design of Publicity Materials
The Blue Planet concerts, a cultural celebration in Amsterdam, was inspired by astronauts’ perspective of Earth from space, where the borders between countries blur. Laurel Marx Design used a photo from NASA to illustrate commonalities between all nations.
RITE OF SPRING
Design of Marketing Materials
Invitation as part of a promotional package for Concert Artists Guild, a non-profit organization dedicated to promoting young, undiscovered artists.
JEROME WETLAND WALK
Interpretive Signage System
City of New York Parks & Recreation commissioned an interpretive signage system to describe the Wetlands in Van Cortlandt Park. Panel backgrounds utilized photos of the actual site, creating a dynamic interplay between background and foreground, text
and image.
In collaboration with landscape architect Nancy Owens Studio.
WILL CLIMATE RISKS CHANGE THE MAP OF NYC?
Presentation Design
Presentation for Climate Change Week in New York City at Mercy Corps’ Action Center To End World Hunger. Maps, aerial photographs and text illustrate the potential impacts of storm surges and sea level rise in New York. The goal was to raise awareness about climate change in a format that makes the information visually accessible to the public.
In collaboration with landscape architect Nancy Owens Studio, the project won the American Society of Landscape Architects 2010 Merit Award for Planning, Analysis, Research, Communications.
SHOOTING A REVOLUTION
Catalog + Poster Design
Promotional materials for a photography exhibit by Lee Lockwood, documenting post-Revolutionary Cuba for the Center for Cuban Studies, a non-profit educational institution dedicated to providing information about contemporary Cuba and contributing to a normalization of relations between Cuba and the United States.
HARRY BELAFONTE POSTER
Poster Design
Promotional materials for a concert
at Lincoln Center to benefit the Center
for Cuban Studies, starring Harry
Belafonte and hosted by
Danny Glover.
NANCY OWENS STUDIO PORTFOLIO
Design of Marketing Materials
Marketing materials for landscape architect Nancy Owens Studio to showcase multiple projects.
SALUD
Design of Promotional Materials
Promotional materials that included DVD, poster, flyer, and stationary system for an independent film documenting the health care system
in Cuba.
MANUEL MENDIVE CALENDAR
Calendar Design
Annual calendar design utilizing original Cuban artwork for the Center for Cuban Studies.
GALA INVITATION
Design of Promotional Materials
Promotional materials for a benefit that took place at Lincoln Center for the Center for Cuban Studies. Starring Harry Belafonte and hosted by Danny Glover.
RAVI SHANKAR CONCERT
Poster + Flyer Design
Poster and flyer design for a Carnegie Hall performance by Ravi Shankar.
ITZHAK PERLMAN CONCERT
Poster + Flyer Design
Poster and flyer design for a concert
performance in Lincoln Center by
Itzhak Perlman. Because of his
international recognition, we decided
to use a photograph in which Perlman’s
face is hidden as a humorous tribute
to his fame.
AMERICAN MUSEUM
OF NATURAL HISTORY:
A SEAT FOR SCIENCE
Design of Promotional Materials
Design of stationary system and fundraising materials for the American Museum of Natural History.
HAVANA NIGHTS
Invitation Package
Design of fundraising materials
for the Center for Cuban Studies
highlighting the photographs of
Cuban photographer Marucha.
OMNI-PHOTO COMMUNICATIONS
Catalog Design
Design for stock photo house included a series of catalogs, a stationary system, and advertisements.
Photograph by Catrina Genovese.
UNICEF EXHIBIT
Panel Design
Panels for worldwide exhibit
sponsored by the Royal Norwegian
Children's Museum; 36" x 60".
TEACHERS COLLEGE / COLUMBIA
UNIVERSITY BRANDING
Promotional materials
Design for the Annual Fund
included calendar, mailing materials,
a stationary system, advertisements
and a coffee bag label.
CONTACT
LAUREL MARX DESIGN
11 BROADWAY
SUITE 700
NEW YORK, NY 10004
T 212 255 0597
F 212 366 1859
email:
lmarx@mindspring.com
STUDIO PROFILE
Laurel Marx Design is a studio
that seeks creative solutions by
working collaboratively on
projects to develop clean and
direct communication.
The studio’s signature is paying
meticulous attention to detail and
achieving clients’ visions. A guiding
philosophy behind each project
is that design is fun, engaging
and focused.
The studio, which is a 100% Woman-Owned Business Enterprise, provides concept development, project management, art and photo research, and hands-on supervision through production phases, in addition to graphic design.
CLIENTS INCLUDE
Teachers College / Columbia University
American Museum of Natural History
UNICEF
City of New York Parks & Recreation
(in collaboration with Nancy Owens Studio)
Lincoln Center
Carnegie Hall
Scholastic Inc.
Macmillan / Mcgraw-Hill
Seattle University School of Law
UN Department of Disarmament Affairs
RCA / BMG Classics
IMG Artists
Mississippi Educational Television
A commission by 200 NGOs
(Non-Governmental Organizations) to
create a piece of art for Kofi Annan,
the Secretary-General of the United
Nations, for his farewell reception.